One creativity is the use of writings in form of images, which is called typography design. One of the unique and practical effects of typography can be seen in logo design, which is known as logotype.
Importance of using typography in logo design
Logotype design and typography are two very related and also separate concepts. With a simple look without any background information, you will realize that logotype is actually the use of typography in the design of an organizational logo. Logo is considered as identity certificate of any organization. As a result, design of this important element of visual identity is of particular importance for any business.
What are the differences in logotype and typography design?
Although these two concepts are very related to each other, they have differences in terms of scope. In a simple introduction, logo means brand name. While typography is an artistic concept that results from using two elements of text and image. In the concept of logotype, we are looking for an organizational and commercial concept, while typography is actually the art of using text and image elements together.