Infographic is a combination of the two words “Information” and “Graphic” and refers to an image in which information, statistics or any knowledge is presented in the form of an image using graphic diagrams, charts and other attractive icons and images, and its purpose is to simplify understanding of complex information or to make presentation of information attractive.
infographics are used to achieve various purposes such as; informing, increasing speed of information transmission, training, placing a large amount of information in a small space, practical guides, showing results of a scientific research or survey, drawing viewers’ attention to a subject, maps and navigation, integrating several types of information in one image and many other of other cases.
Four main components for effectively using infographics to succeed in content marketing strategy are:
- Choosing the right topic
- Research and information gathering
- Preparing infographics (visualization of data and information)
- Its distribution in effective channels